Events
Opinion makers Reception, 24 – 29 September 2016
During the days 24 to 29 September, SOUL WINES - Wines with Soul network project realized the reception of Opinion Makers, from United States of America and Poland to visit 15 producers of wine from Douro region: Caves Santa Marta, Coimbra de Mattos, Quinta de Santa Eufémia, Monte São Sebastião, Sociedade Viticola Foz do Távora, Vitavitis, Quinta dos Castelares, Vieira de Sousa, Quinta do Beijo, Folias de Baco, Vinhos Teoria, Quinta da Barca, Quinta do Mourão, Quinta das Lamelas e ANETO.
This action aims to increase awareness of the wines of the Douro region through outbound communication and addressed to an existing strategic public in defined target markets, with the ultimate purpose of obtaining new customers in foreign markets. The Douro region itself is defined by its unique characteristics, to which was added excellent wines presented by the producers participants in this action.
The 5 opinion makers who visited the region, 1 Sommelier / Chef, 3 Journalists and 1 Sommelier / Public Relations, highlighted beyond the single Douro environment, the quality of the wines tasted, their distinguishing characteristics that come from the fact that each wine It is produced by each producer with its "soul."
Taking the words of Susannah Gold (opinion maker dos EUA) “(…) One of the things that I found so interesting on this trip was how different people were at each winery, their grapes, their aspirations, their outlook and presentations (…)” (https://avvinare.com/2016/11/03/quinta-dos-castelares-a-winery-to-watch-from-douro-valley/)
This action aims to increase awareness of the wines of the Douro region through outbound communication and addressed to an existing strategic public in defined target markets, with the ultimate purpose of obtaining new customers in foreign markets. The Douro region itself is defined by its unique characteristics, to which was added excellent wines presented by the producers participants in this action.
The 5 opinion makers who visited the region, 1 Sommelier / Chef, 3 Journalists and 1 Sommelier / Public Relations, highlighted beyond the single Douro environment, the quality of the wines tasted, their distinguishing characteristics that come from the fact that each wine It is produced by each producer with its "soul."
Taking the words of Susannah Gold (opinion maker dos EUA) “(…) One of the things that I found so interesting on this trip was how different people were at each winery, their grapes, their aspirations, their outlook and presentations (…)” (https://avvinare.com/2016/11/03/quinta-dos-castelares-a-winery-to-watch-from-douro-valley/)
